May is for PLAY
21-day challenge
Can you play for 21 days?!
We’re so excited to kick off our 2nd annual May is for Play 21-Day Challenge—our joyful invitation to you to play, connect, and celebrate the magic of everyday moments!
Starting May 1st, we’re going 21 days strong with a daily intentional play challenge. That means each day, you carve out a little space to create, explore, giggle, move, rest, dance, doodle—whatever “play” looks like for you.
No rules, just joy.
Play sparks creativity, relieves stress, boosts your mood, and helps us reconnect with ourselves and each other. And since May is also Mental Health Awareness Month, this challenge is our loving nudge to support our well-being in the most fun way possible.
Whether your play is big or small, silly or soulful, this challenge is all about making space for joy—because play is a powerful act of self-care.
Ready to PLAY your way through May? Let’s go!
How it works…
1- sign up
Sign up through this link, and set up a profile in our Community Garden (if you don’t have one already).
2 - RSVP to events
RSVP to any/all events we have scheduled (don’t forget to “add to calendar”)! These are worth the most points!
3 - make a plan
Start visualizing your play for the month! If you use H&P you can use that, but if not - go ahead and use your calendar! Use our themes below for ideas and start brainstorming ways you want to play!
4 - invite your friends
Invite your friends to join you! Not only is it more FUN to play with your people, you get extra points towards your cash prize when they tell us you referred them.
5 - share your play
Share your play! The more you share, the more points you get! See our point system below.
6 - notice how you feel
Notice how you feel! Of course it’s great to get points towards a prize - but we really want to notice how being playful every day impacts us. Make sure to reflect on how being so playful makes you feel!
How to get points …
refer a friend - 50 pts
Every friend you refer gets you 25 points! No limit on how many friends you sign up!
attend an event - 25 pts
We have 5 virtual events scheduled. You get 10 points for each one you attend and 100 (!!!) pt bonus if you attend them all!
play with another challenge participant! - 50 pts
Post a pic on your stories, your grid, or in the garden of you and another May is for Play Challenge participant! Must tag @hustleandplay! Limit to 1 per platform per day.
post on Instagram - 10 pts
Post on your stories or your grid about your play! Must tag @hustleandplay! Limit to 1 post per day.
post in the Community Garden
- 25pts
Share your play in our “Garden Group Chat” in the Community Garden! No need to use hashtags as we’ll be able to see it! Limit to 1 post per day.
attend all 3 events - 100 pts
Big time bonus for those who make it happen every week! Your ability to prioritize will be rewarded!
post to any channel everyday
- 100 pts per channel
If you post everyday to either/both Instagram and our Community Garden, you’ll get a bonus of 100 pts each!
shoutout someone’s play - 25 pts
Post on your stories, your grid, or in the garden why someone in the Challenge is inspiring you! Must tag @hustleandplay! Limit to 1 shoutout per platform per day.
